The two most concrete ways we have come up with to spread publicity about our blog is a Facebook page or mass mailing to potential bloggers. Both of these ideas are great and will work towards drawing people to our blog.
A Facebook page is a great way to get people involved in something your doing even if you don't know them. I played on a local baseball team around here, and our coach was able to recruit players to a tryout by posting a listing on facebook. We were able to field a team just by posting positions we needed, and having a tryout for the spots. This would work the sameway with our blog. We could post something saying if anyone is interested in knowing more about professional writing in the sports management field, that way we can direct people right in to our site that really want to learn more.
Mailing clients will also work but I think less effectively. Although the occasional person does go through each piece of mail they recieve, most people will see something that is unfamiliar and toss it in the trash without even reading the contents. Cold calling prior to sending out mail might be more effective, so the person of interest knows to look for the mail, and you know the people you send information to about the blog are actually interested in more information about it.
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