Thursday, March 26, 2009

Successful Marketing

In order for a baseball team to have an audience, they need to publicize themselves. This is part of a sport managers job duties. Sports managers meet daily with a team of people who's main purpose is to promote the baseball team in the community, so an audience can be created. During these meetings, sports managers tell the marketing staff what he/she expects and what he has in ideas. Some ideas may include having family nights, free t-shirt day, kids get to run the bases night, and fireworks following the game. Having promotional nights allows the community to have a great deal of fun while enjoying a baseball game. Creating these ideas takes strong communication skills between all parties. During meetings, ideas are thrown on the table and some may agree and some may disagree, but during the whole process the manager is there to make sure that everyone is thinking of ideas to draw a crowd into the park to have a good time.

After the meeting has completed and all thoughts and ideas have been created, the manager needs to market and sell the ideas to the community to draw them in. When communicating with the audience, the manager needs to dramatize each and every idea to help persuade the customers to come in our direction. Billboards, posters, team schedules, etc should be placed throughout the community. Perhaps even having a meet the team night to fund raise food for the local food bank could help the marketing aspect of the baseball team. Sports managers and a marketing team need to communicate together to create ideas that will benefit them and their customers. It is always important to have customer satisfaction and having a successful manager and marketing team leads the way to success in a baseball team.

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