Studies have shown that up to 70% of communication is accomplished non- verbally. The importance of reading non-verbal cues include body language and watching facial expressions. If your body language conflicts with your words, players will be just as confused as if you told them one thing one day, and the opposite thing the next. That is why you need to be consistent in your actions.
In baseball, non-verbal communication is used frequently and very quickly. Except for the ball itself, the hidden communication from catcher to pitcher, from manager to base coach, from base coach to base runner, from infielder to outfielder (and various other combinations of transmitted sign language that take place in the roughly 20 seconds between pitches) might be the most essential element for completion of an orderly game. Although this technique is very helpful in the fact that it allows teams to have their own sense of strategy, it may not always work. Players can read the signs wrong, add the numbers wrong, or they may just not even listen to what the manager is calling. Players have to pay very close attention to what play is being called so that they can properly execute.
The video below is a video on the importance of signs in a baseball game. Just remember, that baseball isn't the only sport that uses non-verbal communication; it's just the most obvious.
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