Thursday, March 26, 2009

Successful Marketing

In order for a baseball team to have an audience, they need to publicize themselves. This is part of a sport managers job duties. Sports managers meet daily with a team of people who's main purpose is to promote the baseball team in the community, so an audience can be created. During these meetings, sports managers tell the marketing staff what he/she expects and what he has in ideas. Some ideas may include having family nights, free t-shirt day, kids get to run the bases night, and fireworks following the game. Having promotional nights allows the community to have a great deal of fun while enjoying a baseball game. Creating these ideas takes strong communication skills between all parties. During meetings, ideas are thrown on the table and some may agree and some may disagree, but during the whole process the manager is there to make sure that everyone is thinking of ideas to draw a crowd into the park to have a good time.

After the meeting has completed and all thoughts and ideas have been created, the manager needs to market and sell the ideas to the community to draw them in. When communicating with the audience, the manager needs to dramatize each and every idea to help persuade the customers to come in our direction. Billboards, posters, team schedules, etc should be placed throughout the community. Perhaps even having a meet the team night to fund raise food for the local food bank could help the marketing aspect of the baseball team. Sports managers and a marketing team need to communicate together to create ideas that will benefit them and their customers. It is always important to have customer satisfaction and having a successful manager and marketing team leads the way to success in a baseball team.

The Importance of Planning

Every good sports manager plans for the intention of reaching the goals in the appropriate stage of time, with the smallest amount of problems, and in the most competent and successful way possible. Planning frequently includes more than one person. Plans have to be accepted by advanced and superior management; plans are put into practice through other people; and plans more often than not largely influence workers and other individuals and groups both within the organization and outside the organization.

Do you think communication skills are desirable to apply plans productively in the world of sports? The answer is YES.

A sports manager may be an unbelievable planner on paper, but he or she can still crash wretchedly in the implementation phase because of weak communication skills.

Sports Team Publicity

Sports Team Publicity


Managers need to find out ways to get money to fully support the team’s needs. To do this, they must do many types of publicity so that they can have fans, good players, and sponsors. Not only does a manager have to deal with publicity from the community, but they have to do publicity themselves to help out the team. There are many ways a manager can do this though communication skills.


The Managers publicity responsibility is:


· To recruit decent players
· To produce the overall publicity plan
· To order and manage promotional materials
· To organize personal visits to key people
· To manage the media promotion


The Manager can publicize the team by:


· Making Brochures
· Making Posters
· Public Announcements
· Create a Website
· Advertisement on Radio, T.V, Newspaper etc.


These are some of the ways the manager must do to successfully publicize the team. It is very important that the manager has good communication skills to convince people to help and support the baseball team.

Wednesday, March 25, 2009

Handling the Publicity

Handling Publicity
A sports manager needs to be strong and able to handle all of the different aspects that fall under public and media relations. Sports organizations seek heavily for those who are attributed with strong communication skills and who can handle the attention that comes along with a major sports team. Teams want someone who can put out PR fires and are professional in doing so, because they are ultimately representing the organization. They want someone who can be on their toes, prepared for anything that might come their way. Sports managers must be trained and master a variety of different areas involving:

- Promotion/Marketing

- Press Releases

- Press Conferences

- Conflict Resolution

- Interviewing of Players

- Community Relations

- Publicity

- Communications

These are just some of the main areas that a sports manager must excel in to become a successful asset to a sports organization.

Motivation is Key

Motivation is Key


Motivation is often associated with success especially in the sports world. Motivation is a very positive contagious emotion in any environment, it enhances morale and morale ultimately heightens performance. Emotion is a large aspect in Sports Management and sharing emotion develops a foundation to a strong relationship. Emotion illustrates passion and a sports manager must hold this quality to earn respect amongst the organization. Once one has the respect of an organization they can ultimately boost the morale and motivation in the club house. Let’s say a relationship between a sports manager and a player goes bad, now that negative impact will spread throughout the club house impacting the overall morale of the organization. Here are some key points a sports manager must uphold to achieve success on the field and off.


- Credit your player when they make a positive impact for the team


- Maintain a friendly yet authoritative and respectful relationship with each player on the team

- Reward your team for their good work and this will ultimately motivate them in the future


- If a player isn’t producing, pull them aside and give them some one on one time


- Most importantly, support your team, back them up and let them know you’re there for them


Expanding Publicity

There are many ways in the the new technological world we live in to spread the word about a new website or blog. Contacting people who would have potential interest in the idea of your blog is one easy way to draw people to our product. In our case, sports team managers, and in specific, baseball coaches, we could contact minor league managers via email with the link to our blog, and a little information about the goal of our blog. Also, a Facebook page is a great idea. We could send out a message to coaches looking for help in their professional writing skills and communications skills with their players. We could offer help in those fields with a simple click of the mouse.

Communication is key between manager and player, and manager and front office personnel. Managers would be better suited having a resource that could be a crutch for them in times of need. On top of communication, being able to write in a professional fashion is a vital tool that most managers will need. Whether it be writing player evaluations, team evaluations, need for equipment, a manager will be able to submit a professionally written document with the help of our blog.

Friday, March 20, 2009

Communication Skills

Excellent communication skills in sports are without a doubt the most important element donating to the functioning and development of exercise and sport contestants. The different objectives of communication are persuasion, assessment, information, inspiration and the ability to solve problems.

Communication is the skill of productively distributing significant data with people by means of a transaction of knowledge. Coaches desire to encourage their athletes and to supply them with understanding that will enable them to prepare more efficiently and execute better. Communication that goes from the coach to the athlete will kick off suitable measures. Nevertheless, this makes the athlete obtain the data from the coach, understand it, and accept it.

The Role of a Sport Manager

A sports manager works with a team to ensure that they receive the best possible career opportunities through having the best training, playing or competing with the best teams as well as being motivated. Most people confuse a sports manager with a sports agent. A sports agent, on the other hand, is responsible for dealing with a single athlete's salary and contracts. Sport managers work at different levels, whether they have a specific degree or they have years of experience and work their way up to a higher level of management.

Sports managers must:
  • Be knowledgeable about managing people
  • Have a good understanding of the sport
  • Understand current trends in the sport
  • Be strong communicators
  • Maintain a strong network between players, coaches, and trainers

Some of the work activities that the manager is involved in includes:

  • Assist with developing marketing and promotional ideas and campaigns for the team and/or athletes
  • Working with trainers and coaches to ensure the athletes are in the best possible shape and are prepared for competition
  • Handling play and coaching issues and working with the team to have it function well together. Must resolve conflicts and manage individuals within the team.
  • Arrange and determine game schedules and competitions outside of the pre-set schedule.
  • Hire and train all support personnel for the team including coaches and trainers.
  • Working with facilitity managers and owners to provide all the necessary requirements for the team on both home and away games.
  • Set, monitor and develop professional standards for the team and other professionals working for the team or athletes.

Thursday, March 19, 2009

Types of Sports Managers

As an introduction, I wanted to briefly go over 3 basic types of Sports Managers...

1) First-level Managers- these managers are often called first-line managers. In order to succeed, these managers need great human/personal skills and strong technical skills. Examples of first-level sports managers include supervisors of county swimming pools, supervisors of maintenance for facilities, and managers of pro baseball teams.

2) Middle Managers- more or less manage through other managers. In order to succeed, these managers need great human/personal skills, but not as much technical knowledge. Examples of sports managers at the middle management level include general managers of pro teams, directors of player personnel, and head coaches.

3) Top-level Managers- these managers have a responsibility to lead and direct the organization as a whole toward the successful accomplishment of its objectives. In order to succeed, the only thing they really need is excellent conceptual skills, which helps you to relate and understand all aspects of the organization as a whole. Examples of top-level sports managers include Executive Directors, Owners, Conference Commissioners, or Athletics Directors.

The purpose of this post was to just give a brief description of how many different kinds of sports managers there are, and what you have to be able to do to acquire that specific position.

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Selecting Managers for a Sports Team

Selecting Managers for a Sports Team

In today’s Sports Teams, selecting the right manager is just as important as finding the perfect athletes to play for you. It is very difficult finding the right manager for your sports team.

The first step you should take is to play that sport well first. This way you will have credentials to actually be hired to manage a team. It a huge responsibility and you will need the experience, expertise, and have demonstrated that you can lead a team to success because winning is the most important factor that people look at in professional sports. Most managers start out as assistants in the system and eventually work their way up to a manager so that they can learn how to manage a sports team.

As team manager you help the coaches. You make sure everyone knows what time and where the games and practices. You make sure the uniforms are clean and ready to go. Help keep track of the score, who scored, who made the assists.

Friday, March 13, 2009

Get Started

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